Concept

After three lockdowns, cinema lovers longed to return to the hushed, dark enclaves of theatres, and be transported into the world through the screen. 

This was a big, and significant moment for Picturehouse Cinemas. They needed a strong, enticing campaign that would celebrate a bold return to the cinema.

Using Matt Saunders’ wondrous, escapist illustrative style we knew we could draw audiences back to Picturehouse seats.

Delivery

Concepting this campaign we knew there would be power in juxtaposing bold, rich colours with a striking yet gentle figurative mysticism. 

To transport the viewer into the picture we developed a compelling visual language that was used across screen, print and digital. A flexible, single artwork file reduced complexity and cost. 

To get hearts racing we introduced pacey typographic animation elements to the trailer, whilst the soft, magical illustrative animation created wonder and pull.